About
Highly accomplished Global Business Leader and Entrepreneur with over 20 years of experience driving significant revenue growth and market expansion across diverse industries including AI healthcare, sports, and media. Proven expertise in pioneering go-to-market strategies, building high-performing global teams, and securing multi-million euro partnerships. Adept at leveraging deep market insights to transform complex challenges into measurable business success and innovative solutions.
Work
→
Summary
As Founder of Aurynio, Max Korrak leads a business development firm specializing in AI-powered healthcare SaaS solutions, driving new business and revenue growth for clients.
Highlights
Successfully led the development and go-to-market strategy for a novel AI-powered healthcare SaaS solution in Germany.
Pioneered market entry and sales strategy for AI-powered healthcare SaaS, encompassing market positioning, direct sales, pricing, and initial client implementation.
Provided valuable insights on product development, pricing models, and team building through close collaboration with a healthcare SaaS startup.
Served on the Matchmaking working group of the Deutsche Gesellschaft für Künstliche Intelligenz in der Medizin, facilitating AI startup integration into hospitals.
→
Summary
At Red Bull GmbH, Max Korrak served as Global Head of Sports Partnerships, responsible for pioneering and scaling global sports marketing strategies and driving significant commercial growth.
Highlights
Increased global commercial income by 200 percent to over 50 million euros by successfully leading sports partnerships.
Developed and implemented the first-ever sports partnerships strategy, leveraging deep research and insights across 80+ markets including events, athletes, motorsports, and gaming.
Built and led a high-performing team of 30 Partnerships Managers globally, fostering cross-functional collaboration and strategic execution.
Led the global merchandising and licensing strategy for Red Bull Sport initiatives, enhancing brand reach and revenue streams.
Served as a direct report to the CMO and Global Head of Sports, contributing strategic insights and driving key initiatives.
→
Summary
As Account Director at Huge Inc., Max Korrak drove new business acquisition and provided strategic direction for the agency's largest client accounts, fostering creative growth.
Highlights
Increased brand awareness and improved brand loyalty for H&M, Lenovo, and Nike through development of global social media campaigns and a digital content marketing project.
Led a European Search Engine Optimization (SEO) project for Google's 'Think with Google' platform, optimizing digital presence and reach.
Managed day-to-day operations and strategic direction for the agency's largest client accounts while actively acquiring new business.
→
Summary
As a Digital Strategy Consultant for Cooph GmbH, Max Korrak provided freelance expertise in defining brand values and content strategy for photography accessories and apparel.
Highlights
Defined core brand values and content strategy for a leading provider of photography accessories and apparel, enhancing market positioning.
→
Summary
As Account Director at zooom productions, Max Korrak served as a key executive, maximizing workflow efficiency and driving significant client budget growth.
Highlights
Increased client budgets by over 40% and maximized workflow productivity by effectively managing a team of 20 creative and account professionals.
Founded the first digital-only magazine for P&G globally and launched the first special interest media campaign across eight different countries.
Developed a global campaign for P&G's Braun cruzer brand, earning the 'Most Digital Developed Brand' Award in 2012.
Achieved a 4.8 out of 5 score in the Procter & Gamble agency evaluation, showcasing exceptional leadership and client satisfaction.
Formulated and implemented a global brand strategy for Suunto, improving brand performance and maximizing user experience.
→
Summary
As New Business Manager at SONY MUSIC ENTERTAINMENT, Max Korrak supported corporate goal achievement by establishing the first New Business department.
Highlights
Supported company in achieving corporate goals through the successful implementation of the first New Business department.
Recognized by senior management for displaying exceptional results for BMG/Sony Music, leading to promotion to establish the new business department.
→
Summary
As Label Manager at SONY MUSIC ENTERTAINMENT, Max Korrak managed all label releases, budgets, and sales planning, including artist contract negotiations.
Highlights
Managed all label releases, overseeing budget and sales planning, and negotiating contracts with artists to ensure successful product launches.
→
Summary
As Product Manager at BMG/Sony Music Entertainment, Max Korrak managed product lifecycles and market strategies for music releases.
Highlights
Managed product lifecycles from concept to market, coordinating cross-functional teams for successful music releases.
Analyzed market trends and consumer insights to inform product development and marketing strategies.
Collaborated with sales and marketing teams to drive product awareness and achieve revenue targets.
→
Summary
As Voluntary Event Manager for the Aids Action Committee, Max Korrak organized and executed events to support community initiatives.
Highlights
Organized and managed community events, coordinating logistics and volunteer efforts to raise awareness and support for the organization's mission.
→
Summary
As Event Manager at Pi-Five, Max Korrak led event planning and execution, including a major government information campaign.
Highlights
Led the Austrian government's largest information campaign for the introduction of the Euro currency at the age of 20, demonstrating early leadership and project management capabilities.
Skills
Strategic Partnerships
Global Partnerships, Partnership Development, Alliance Management.
Business Development
Go-to-Market Strategy, Market Entry, Revenue Growth, New Business Acquisition.
Digital Marketing
Global Marketing Campaigns, Brand Strategy, SEO, Social Media Marketing, Content Marketing, Digital Content Strategy.
Leadership & Management
Global Team Leadership, Cross-functional Collaboration, Team Building, Workflow Optimization, Executive Reporting.
SaaS & AI Healthcare
AI-powered Solutions, SaaS Product Development, Healthcare Technology, Product Development Insights, Pricing Models.
Commercial Strategy
Commercial Income Growth, Merchandising & Licensing, Budget Management, Sales Strategy, Contract Negotiation.
Account Management
Client Relationship Management, Client Budget Growth, Client Satisfaction.
Project Management
Campaign Management, Event Management, Project Delivery.
Media & Entertainment
Media Management, Music Industry, Label Management, Product Management (Music), Public Relations.